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This website states the following, "This objective of this website is to inspire people who want to design and build their own stylish and environmentally friendly smart home." Our analyzers viewed that the web site also said " This site is an on-going study and collation of our ideas, stylish products, clever designs and relevant technology, whilst we research and plan the build of our next home." The Website also said " Our plan is simply to build the worlds smartest house in both senses of the word with artificial intelligence at its heart, to enable intelligent interaction and a luxury user experience." The website's header had home as the most important search term. It is followed by house, design, and build which isn't as highly ranked as home. The next words they uses is style. stylish was included and might not be seen by search crawlers.